How Do Environmental Knowledge, Eco-Label Knowledge, and Green Trust Impact Consumers’ Pro-Environmental Behaviour for Energy-Efficient Household Appliances?

Pro-environmental behaviour (PEB) helps individuals to minimize the negative effects of their actions on environment; for example, by recycling and reducing energy consumption. This study aimed explore consumers’ attitudes trust in energy-efficient household appliances environmental eco-label knowledge determine how these may affect pro-environmental (PEB). In addition, examined mediating attitude green proposed frameworks relation consumer behaviour. PLS-SEM (Partial Least Squares–Structural Equation Modelling) was applied a from Bangladesh examine hypotheses data generated 1510 valid respondents relating experiences using products. The results showed that knowledge, attitude, all significantly correlated with mediated relationship between also found positively affects attitudes, those serve as significant mediator An IPMA (importance-performance matrix analysis) map indicated total were more important defining consumers than trust. To best authors’ this research introduces first time an empirical survey provides new theoretical framework regard context developing country. Suggestions are provided ways promote energy-saving practical perspectives.